Skip to content
Professor Leads

The Legal-Required Page

Privacy Policy

What we collect, what we do with it, and how to exercise your rights. In plain language.

Last updated: April 24, 2026

The Short Version

We're Not Here to Sell Your Data.

Professor Leads collects your email address if you subscribe to the newsletter, and standard web analytics if you visit the site. That's it. We don't sell your email to anyone. We don't build shadow profiles. We don't serve you retargeting ads. The goal here is to write useful stuff and let you leave whenever you want.

Everything below is the long version, covering exactly what we collect, who processes it on our behalf, and what rights you have. If you have a question that isn't answered here, email professor@professorleads.com.

Who We Are

The Data Controller.

Professor Leads is a publication operated by William DeCourcy. For questions about this policy or the data we hold about you, reach out to professor@professorleads.com.

What We Collect

Three Categories, All Standard.

1. Email address (only if you subscribe).

When you submit the newsletter form, we collect your email address so we can send you the Tuesday edition. We use Beehiiv as our email service provider; the address is stored in their systems, not ours. You can unsubscribe with the one-click link in every email, any time.

2. Website analytics.

We use Google Analytics 4 to understand which pages are read, how long people stay, and where visits come from. GA4 collects aggregated behavior data and may set cookies. We do not collect names, emails, or other direct identifiers through analytics. We use this data to decide what to write next.

3. Server logs.

Our hosting provider (Vercel) records standard server logs including IP address, user agent, and timestamps when you load the site. This is necessary to serve the site and detect abuse. Logs are retained for a short window and are not combined with other data.

Fillable Resources on the Site

Your Answers Stay on Your Device.

Some pages (like the CFO Attribution Brief) include interactive forms you can fill in. Your answers are stored in your browser's localStorage, on your device only. Nothing you type into those forms is transmitted to us or to any third party. Clearing your browser data erases your answers.

Who Processes Your Data On Our Behalf

The Vendors.

We use a small set of third-party vendors to run the operation. Each has their own privacy practices and security certifications.

  • Beehiiv (newsletter delivery). Stores your email address and sending history. Privacy policy.
  • Google Analytics 4 (website analytics). Aggregated traffic and behavior data. Privacy policy.
  • Vercel (website hosting). Standard server logs for the domain. Privacy policy.

We do not sell your personal data to anyone, and we do not share it with advertisers, data brokers, or affiliate networks.

Your Rights

What You Can Ask Us To Do.

Depending on where you live (GDPR for the EU/UK, CCPA for California, similar laws elsewhere), you have some combination of the following rights. We honor them regardless of jurisdiction because it's the right thing to do.

  • Access. Ask what data we hold about you.
  • Correction. Ask us to fix anything that's wrong.
  • Deletion. Ask us to remove your email and any associated data. For the newsletter list, you can do this yourself with the unsubscribe link; for anything else, email us.
  • Portability. Get a copy of your data in a usable format.
  • Objection. Tell us to stop using your data for any reason we've described.

To exercise any of these rights, email professor@professorleads.com. We'll respond within 30 days.

Cookies

Analytics Cookies, Nothing Creepy.

The site uses cookies from Google Analytics to recognize returning visitors and aggregate traffic. We do not use cookies to build advertising profiles or to track you across other sites. If you prefer not to be tracked, most browsers let you block third-party cookies in settings, or you can install a browser extension like uBlock Origin.

Data Retention

How Long We Keep Things.

  • Email address: kept while you're subscribed, plus a suppression record after unsubscribe so we don't accidentally re-add you.
  • Analytics data: retained per Google Analytics defaults (currently 14 months).
  • Server logs: retained short-term by Vercel per their standard retention.

Children

Not For Kids.

Professor Leads is a B2B marketing publication. It's not directed at children under 13, and we don't knowingly collect data from them. If you believe a child has subscribed, email us and we'll remove the record.

International Transfers

Data Lives in the U.S.

Our vendors (Beehiiv, Google, Vercel) operate primarily in the United States. If you're subscribing from outside the U.S., your data will be transferred to and processed in the U.S. under the vendors' respective data protection terms. By subscribing, you consent to that transfer.

Changes to This Policy

We Update, You Get to See the Diff.

When this policy changes in a way that materially affects how we handle your data, we'll update the "Last updated" date at the top and flag the change in the next newsletter issue. Every version of this page lives in the public Professor Leads GitHub repo, so you can compare changes over time if you want.

Contact

Reach Us.

For any question about this policy or the data we hold about you:

professor@professorleads.com

Prefer a form? Try the contact page.

Subscribe to the Professor's Weekly Marketing Newsletter

What you're signing up for: One email per week. That's it. You'll get actionable performance marketing insights, frameworks I've built over 15 years in the field, and the occasional resource I think is worth your time.

What I won't do: Sell your email address. Spam you with daily pitches. Pretend we're best friends so I can push affiliate links. Your inbox is already a mess. I'm not here to make it worse.

The fine print: By clicking ‘Subscribe’, you consent to receive weekly marketing emails from Professor Leads (ProfessorLeads.com). Every email includes an unsubscribe link that actually works (because nothing erodes trust faster than a broken opt-out). You can leave anytime, no questions asked.

Sponsored content: If I ever recommend a product or service I've been compensated for, I'll tell you. Clearly. Every time.