Professor Leads

Resources

Free tools and frameworks to help you measure, improve, and scale your B2B lead generation.

Lead Quality Audit Checklist

An interactive checklist to audit your lead quality process. Identify gaps across lead sources, data integrity, scoring, and measurement.

Lead Quality Framework

A structured methodology for evaluating and improving lead quality across your entire funnel.

CPR Calculator

Calculate your Cost Per Revenue Dollar, Cost Per Lead, Revenue Per Lead, and ROI. Stop measuring CPL in isolation.

Incrementality Testing Guide

A step-by-step guide to running incrementality tests that prove whether your marketing is actually driving new revenue.

Form Optimization Framework

A structured framework for optimizing lead capture forms to increase conversion rates without sacrificing lead quality.

CFO Attribution Brief

A fillable one-page template for summarizing a holdout test and handing it to your CFO. Replace the narrative with evidence. Your answers save automatically.

My Automated Content Pipeline

See exactly how 25+ pieces of content get produced every week across 6 platforms with AI automation, quality gates, and a single manual step.

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