CPR Calculator

Calculate your Cost Per Revenue Dollar (CPR) and other key metrics. Stop measuring CPL in isolation — understand the true cost of generating revenue.

Enter Your Numbers

Total Marketing Spend ($)

Total Leads Generated

Total Revenue Generated ($)

Cost Per Lead

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Revenue Per Lead

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CPR (Cost Per Revenue $)

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ROI

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Total Spend ÷ Total Leads. The average cost to acquire one lead. Useful for budgeting, but misleading in isolation.

Total Revenue ÷ Total Leads. How much revenue each lead generates on average. Higher is better.

Total Spend ÷ Total Revenue. The cost to generate one dollar of revenue. This is the metric that actually matters. Lower is better.

(Revenue - Spend) ÷ Spend × 100. Your return on investment as a percentage. Positive means profitable.