William DeCourcy · May 25, 2026
Blog
William DeCourcy · May 18, 2026
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When to Kill a Channel (And Explain It to Your CFO)
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Hooks That Stop the Scroll
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Your First 3 Marketing Agents
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Incrementality Without the PhD
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My Second Brain Runs on Git
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Agentic AI for Marketing: What Actually Works in 2026
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AI Won't Fix Your Broken Marketing Funnel
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Your Attribution Model Is Lying to You. Here's How to Catch It.
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Your Landing Page Is Losing 60% of Your Leads
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Your Lead Generation Strategy Is the Problem (Not Your Marketing)
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The Psychology of Lead Nurturing: Why Most Sequences Fail
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Why Your Lead Scoring Model Is Confidently Wrong
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Omnichannel Lead Generation: Why Single-Channel Strategies Are Leaving Money Behind
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The Sales-Marketing Alignment Problem That Keeps Getting Ignored
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Stop Measuring Cost Per Lead. Start Measuring Cost Per Revenue Dollar.
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